Inkpact found that there was a disconnect between marketing campaigns and end users, so they founded a digital platform to leverage a community of writers with handwritten communication. Inkpact’s clients needed a platform to manage their campaigns - however this was a MVP they bootstrapped with a focus on functionality. Now they needed to iterate on the platform for a frictionless user experience that expressed the brand’s tone of voice.

Inkpact found that there was a disconnect between marketing campaigns and end users, so they founded a digital platform to leverage a community of writers with handwritten communication. Inkpact’s clients needed a platform to manage their campaigns - however this was a MVP they bootstrapped with a focus on functionality. Now they needed to iterate on the platform for a frictionless user experience that expressed the brand’s tone of voice.

Inkpact found that there was a disconnect between marketing campaigns and end users, so they founded a digital platform to leverage a community of writers with handwritten communication. Inkpact’s clients needed a platform to manage their campaigns - however this was a MVP they bootstrapped with a focus on functionality. Now they needed to iterate on the platform for a frictionless user experience that expressed the brand’s tone of voice.

Inkpact found that there was a disconnect between marketing campaigns and end users, so they founded a digital platform to leverage a community of writers with handwritten communication. Inkpact’s clients needed a platform to manage their campaigns - however this was a MVP they bootstrapped with a focus on functionality. Now they needed to iterate on the platform for a frictionless user experience that expressed the brand’s tone of voice.

Inkpact found that there was a disconnect between marketing campaigns and end users, so they founded a digital platform to leverage a community of writers with handwritten communication. Inkpact’s clients needed a platform to manage their campaigns - however this was a MVP they bootstrapped with a focus on functionality. Now they needed to iterate on the platform for a frictionless user experience that expressed the brand’s tone of voice.

The challenge with a small startup is that there are individuals from a variation of backgrounds; the founders were both highly competent in two separate fields - business and marketing versus technology and development.

The challenge with a small startup is that there are individuals from a variation of backgrounds; the founders were both highly competent in two separate fields - business and marketing versus technology and development.

The challenge with a small startup is that there are individuals from a variation of backgrounds; the founders were both highly competent in two separate fields - business and marketing versus technology and development.

The challenge with a small startup is that there are individuals from a variation of backgrounds; the founders were both highly competent in two separate fields - business and marketing versus technology and development.

The challenge with a small startup is that there are individuals from a variation of backgrounds; the founders were both highly competent in two separate fields - business and marketing versus technology and development.

…a framework for the workshop that allowed everyone to ideate, and vote - but not without discussion.

…a framework for the workshop that allowed everyone to ideate, and vote - but not without discussion.

...a framework for the workshop that allowed everyone to ideate, and vote - but not without discussion.

...a framework for the workshop that allowed everyone to ideate, and vote - but not without discussion.

...a framework for the workshop that allowed everyone to ideate, and vote - but not without discussion.

To succeed in collaboration I had to create a framework for the workshop that allowed everyone to ideate and vote - but not without discussion. This actually led to the founders and team discussing ideas towards a better product and experience, and they realised separate from the workshop they could hold some internal sessions to aid business development.

To succeed in collaboration I had to create a framework for the workshop that allowed everyone to ideate and vote - but not without discussion. This actually led to the founders and team discussing ideas towards a better product and experience, and they realised separate from the workshop they could hold some internal sessions to aid business development.

To succeed in collaboration I had to create a framework for the workshop that allowed everyone to ideate and vote - but not without discussion. This actually led to the founders and team discussing ideas towards a better product and experience, and they realised separate from the workshop they could hold some internal sessions to aid business development.

To succeed in collaboration I had to create a framework for the workshop that allowed everyone to ideate and vote - but not without discussion. This actually led to the founders and team discussing ideas towards a better product and experience, and they realised separate from the workshop they could hold some internal sessions to aid business development.

To succeed in collaboration I had to create a framework for the workshop that allowed everyone to ideate and vote - but not without discussion. This actually led to the founders and team discussing ideas towards a better product and experience, and they realised separate from the workshop they could hold some internal sessions to aid business development.

We analysed other leading products or services to grasp learnings and takeaways to create a compelling user experience.

To enforce the sophistication the brand guidelines referenced, we smoothed easing in/out transitions on the elements.

We analysed other leading products or services to grasp learnings and takeaways to create a compelling user experience.

We analysed other leading products or services to grasp learnings and takeaways to create a compelling user experience.

We analysed other leading products or services to grasp learnings and takeaways to create a compelling user experience.

After understanding what Inkpact’s and their customer needs were, I had to grasp an understanding of the space Inkpact’s founders wanted to identify themselves with. There was a thorough analysis of Moo and how users navigate through creating bespoke stationery, and how Thriva users are greeted with data that’s intuitive to understand. I led the workshop to highlight great user experiences in Thriva and Moo but also allowed Inkpact to seek out their own takeaways that could be adapted for their platform.

After understanding what Inkpact’s and their customer needs were, I had to grasp an understanding of the space Inkpact’s founders wanted to identify themselves with. There was a thorough analysis of Moo and how users navigate through creating bespoke stationery, and how Thriva users are greeted with data that’s intuitive to understand. I led the workshop to highlight great user experiences in Thriva and Moo but also allowed Inkpact to seek out their own takeaways that could be adapted for their platform.

After understanding what Inkpact’s and their customer needs were, I had to grasp an understanding of the space Inkpact’s founders wanted to identify themselves with. There was a thorough analysis of Moo and how users navigate through creating bespoke stationery, and how Thriva users are greeted with data that’s intuitive to understand. I led the workshop to highlight great user experiences in Thriva and Moo but also allowed Inkpact to seek out their own takeaways that could be adapted for their platform.

After understanding what Inkpact’s and their customer needs were, I had to grasp an understanding of the space Inkpact’s founders wanted to identify themselves with. There was a thorough analysis of Moo and how users navigate through creating bespoke stationery, and how Thriva users are greeted with data that’s intuitive to understand. I led the workshop to highlight great user experiences in Thriva and Moo but also allowed Inkpact to seek out their own takeaways that could be adapted for their platform.

After understanding what Inkpact’s and their customer needs were, I had to grasp an understanding of the space Inkpact’s founders wanted to identify themselves with. There was a thorough analysis of Moo and how users navigate through creating bespoke stationery, and how Thriva users are greeted with data that’s intuitive to understand. I led the workshop to highlight great user experiences in Thriva and Moo but also allowed Inkpact to seek out their own takeaways that could be adapted for their platform.

…allowed for fluid creativity but within constraints, allowing everyone to diverge but always come back to the main focus or goal.

…allowed for fluid creativity but within constraints, allowing everyone to diverge but always come back to the main focus or goal.

…allowed for fluid creativity but within constraints, allowing everyone to diverge but always come back to the main focus or goal.

…allowed for fluid creativity but within constraints, allowing everyone to diverge but always come back to the main focus or goal.

…allowed for fluid creativity but within constraints, allowing everyone to diverge but always come back to the main focus or goal.

It was encouraging to see the great ideas that were initiated, with colleagues building on or acting as a sounding board, playing devil's advocate to why there might be caveats. The framework for the workshops allowed for fluid creativity but within constraints, allowing everyone to diverge but always come back to the main focus or goal. I was sensitive to understand that Inkpact had no prior experience to dealing with user experience designers and made myself available to travel in to discuss or elaborate on the final output documents. The worst thing to possibly do is fill a takeaway document with jargon that will need further translation to an offshore development team - keeping communication concise is a major key.

It was encouraging to see the great ideas that were initiated, with colleagues building on or acting as a sounding board, playing devil's advocate to why there might be caveats. The framework for the workshops allowed for fluid creativity but within constraints, allowing everyone to diverge but always come back to the main focus or goal. I was sensitive to understand that Inkpact had no prior experience to dealing with user experience designers and made myself available to travel in to discuss or elaborate on the final output documents. The worst thing to possibly do is fill a takeaway document with jargon that will need further translation to an offshore development team - keeping communication concise is a major key.

It was encouraging to see the great ideas that were initiated, with colleagues building on or acting as a sounding board, playing devil's advocate to why there might be caveats. The framework for the workshops allowed for fluid creativity but within constraints, allowing everyone to diverge but always come back to the main focus or goal. I was sensitive to understand that Inkpact had no prior experience to dealing with user experience designers and made myself available to travel in to discuss or elaborate on the final output documents. The worst thing to possibly do is fill a takeaway document with jargon that will need further translation to an offshore development team - keeping communication concise is a major key.

It was encouraging to see the great ideas that were initiated, with colleagues building on or acting as a sounding board, playing devil's advocate to why there might be caveats. The framework for the workshops allowed for fluid creativity but within constraints, allowing everyone to diverge but always come back to the main focus or goal. I was sensitive to understand that Inkpact had no prior experience to dealing with user experience designers and made myself available to travel in to discuss or elaborate on the final output documents. The worst thing to possibly do is fill a takeaway document with jargon that will need further translation to an offshore development team - keeping communication concise is a major key.

It was encouraging to see the great ideas that were initiated, with colleagues building on or acting as a sounding board, playing devil's advocate to why there might be caveats. The framework for the workshops allowed for fluid creativity but within constraints, allowing everyone to diverge but always come back to the main focus or goal. I was sensitive to understand that Inkpact had no prior experience to dealing with user experience designers and made myself available to travel in to discuss or elaborate on the final output documents. The worst thing to possibly do is fill a takeaway document with jargon that will need further translation to an offshore development team - keeping communication concise is a major key.