The brand guidelines pigeon holed the demographic of who they created the configurator for - it stereotyped women as individuals concerned only with their style and accessories.

The brand guidelines pigeon holed the demographic of who they created the configurator for - it stereotyped women as individuals concerned only with their style and accessories.

The brand guidelines pigeon holed the demographic of who they created the configurator for - it stereotyped women as individuals concerned only with their style and accessories.

The brand guidelines pigeon holed the demographic of who they created the configurator for - it stereotyped women as individuals concerned only with their style and accessories.

The brand guidelines pigeon holed the demographic of who they created the configurator for - it stereotyped women as individuals concerned only with their style and accessories.

…stereotyped women as individuals concerned only with their style and accessories.

…stereotyped women as individuals concerned only with their style and accessories.

...stereotyped women as individuals concerned only with their style and accessories.

...stereotyped women as individuals concerned only with their style and accessories.

...stereotyped women as individuals concerned only with their style and accessories.

The product itself was supposed to be an expression of the user and the many facets of their personality. So we took key brand elements and and created interactions that felt less stereotypical.

The product itself was supposed to be an expression of the user and the many facets of their personality. So we took key brand elements and and created interactions that felt less stereotypical.

The product itself was supposed to be an expression of the user and the many facets of their personality. So we took key brand elements and and created interactions that felt less stereotypical.

The product itself was supposed to be an expression of the user and the many facets of their personality. So we took key brand elements and and created interactions that felt less stereotypical.

The product itself was supposed to be an expression of the user and the many facets of their personality. So we took key brand elements and and created interactions that felt less stereotypical.

For more sophisticated interactions, we smoothed easing in/out transitions on the elements.

For more sophisticated interactions, we smoothed easing in/out transitions on the elements.

For more sophisticated interactions, we smoothed easing in/out transitions on the elements.

For more sophisticated interactions, we smoothed easing in/out transitions on the elements.

For more sophisticated interactions, we smoothed easing in/out transitions on the elements.

We saw the sections of the quiz configurator as pyramid levels and wanted to create depth and movement via the transitions to signpost what stage users were in. Lancia are part of the FCA group and so we wanted to express the Italian flair through sophistication in all the interactions - animations were less about immediacy and impact and more about graduation and finesse.

We saw the sections of the quiz configurator as pyramid levels and wanted to create depth and movement via the transitions to signpost what stage users were in. Lancia are part of the FCA group and so we wanted to express the Italian flair through sophistication in all the interactions - animations were less about immediacy and impact and more about graduation and finesse.

We saw the sections of the quiz configurator as pyramid levels and wanted to create depth and movement via the transitions to signpost what stage users were in. Lancia are part of the FCA group and so we wanted to express the Italian flair through sophistication in all the interactions - animations were less about immediacy and impact and more about graduation and finesse.

We saw the sections of the quiz configurator as pyramid levels and wanted to create depth and movement via the transitions to signpost what stage users were in. Lancia are part of the FCA group and so we wanted to express the Italian flair through sophistication in all the interactions - animations were less about immediacy and impact and more about graduation and finesse.

We saw the sections of the quiz configurator as pyramid levels and wanted to create depth and movement via the transitions to signpost what stage users were in. Lancia are part of the FCA group and so we wanted to express the Italian flair through sophistication in all the interactions - animations were less about immediacy and impact and more about graduation and finesse.

…it breathes life into a design where clients have difficulty visualising interactions.

…it breathes life into a design where clients have difficulty visualising interactions.

…it breathes life into a design where clients have difficulty visualising interactions.

…it breathes life into a design where clients have difficulty visualising interactions.

…it breathes life into a design where clients have difficulty visualising interactions.

We can't underestimate the impact that motion animation has on lifting static, clean, interfaces - it breathes life into a design where clients may have difficulty visualising interactions. We used Invision to present our ideas and whilst it was difficult to compress the video formats, we managed to use GIFs  that could be supported on their 'boards' function without loss of quality.

We can't underestimate the impact that motion animation has on lifting static, clean, interfaces - it breathes life into a design where clients may have difficulty visualising interactions. We used Invision to present our ideas and whilst it was difficult to compress the video formats, we managed to use GIFs  that could be supported on their 'boards' function without loss of quality.

We can't underestimate the impact that motion animation has on lifting static, clean, interfaces - it breathes life into a design where clients may have difficulty visualising interactions. We used Invision to present our ideas and whilst it was difficult to compress the video formats, we managed to use GIFs  that could be supported on their 'boards' function without loss of quality.

We can't underestimate the impact that motion animation has on lifting static, clean, interfaces - it breathes life into a design where clients may have difficulty visualising interactions. We used Invision to present our ideas and whilst it was difficult to compress the video formats, we managed to use GIFs  that could be supported on their 'boards' function without loss of quality.

We can't underestimate the impact that motion animation has on lifting static, clean, interfaces - it breathes life into a design where clients may have difficulty visualising interactions. We used Invision to present our ideas and whilst it was difficult to compress the video formats, we managed to use GIFs  that could be supported on their 'boards' function without loss of quality.