nandos-tile-logo

Clucking ‘ell 
we brought chicken 
to the masses

Clucking ‘ell 
we brought chicken 
to the masses

Intro

Instead of letting Deliveroo and JustEat have all the fun, Nando's wanted to take the ‘bull by the horns’ in the food delivery market. They wanted to create a platform where customers could order direct and have greater customer engagement integrating their 'Chilli' reward scheme.

Try using Nando's delivery now

Try using Nando's delivery now

Try using Nando's delivery now

Try using Nando's delivery now

Try using Nando's delivery now

Nando’s wanted to use all the space in view e.g cramming content above the fold. However, by doing this it would have compromised breathing space and overwhelmed the user.

Nando’s wanted to use all the space in view e.g cramming content above the fold. However, by doing this it would have compromised breathing space and overwhelmed the user.

bigcomma

…it would have compromised breathing space and overwhelmed the user

…it would have compromised breathing space and overwhelmed the user

…it would have compromised breathing space and overwhelmed the user

…it would have compromised breathing space and overwhelmed the user

...it would have compromised breathing space and overwhelmed the user

We faced constraint from the brand team, especially when we used the restaurant menu as a reference point. There was a lot of confusion between using the internal brand guidelines and the commercial menu - we had to find harmony amongst the contradictions.

iterative-menu
blackcomma

We designed iteratively with the brand guardians, using the restaurant menu as a reference point.

We designed iteratively with the brand guardians, using the restaurant menu as a reference point.

We designed iteratively with the brand guardians, using the restaurant menu as a reference point.

We designed iteratively with the brand guardians, using the restaurant menu as a reference point.

We designed iteratively with the brand guardians, using the restaurant menu as a reference point.

Approach

Depending on the user journey, we created small components that could be used together to create different compounds. Doing this allowed easier setup of grids, a more fluid experience across devices and flexibility on menus for Nando’s, if changes were to be made in the future. We explored previously unused brand colours and assets to create a unique look that still felt ‘Nando’s’.

Depending on the user journey, we created small components that could be used together to create different compounds. Doing this allowed easier setup of grids, a more fluid experience across devices and flexibility on menus for Nando’s, if changes were to be made in the future. We explored previously unused brand colours and assets to create a unique look that still felt ‘Nando’s’.

bigcomma

…have conversations about minimising breaks in the technology

…have conversations about minimising breaks in the technology

…have conversations about minimising breaks in the technology

…have conversations about minimising breaks in the technology

…have conversations about minimising breaks in the technology

With a well known brand like Nando’s it’s crucial to have the brand team involved with the process as this relationship can influence the design. Nando’s already had an integrated POS system but when systems are archaic and prone to bugs, it’s important to have conversations about minimising breaks in the technology.

With a well known brand like Nando’s it’s crucial to have the brand team involved with the process as this relationship can influence the design. Nando’s already had an integrated POS system but when systems are archaic and prone to bugs, it’s important to have conversations about minimising breaks in the technology.

With a well known brand like Nando’s it’s crucial to have the brand team involved with the process as this relationship can influence the design. Nando’s already had an integrated POS system but when systems are archaic and prone to bugs, it’s important to have conversations about minimising breaks in the technology.

With a well known brand like Nando’s it’s crucial to have the brand team involved with the process as this relationship can influence the design. Nando’s already had an integrated POS system but when systems are archaic and prone to bugs, it’s important to have conversations about minimising breaks in the technology.

With a well known brand like Nando’s it’s crucial to have the brand team involved with the process as this relationship can influence the design. Nando’s already had an integrated POS system but when systems are archaic and prone to bugs, it’s important to have conversations about minimising breaks in the technology.

Credits

Creative Director
Massimo Meijer 

Creative Director
Massimo Meijer

Project Management
Victoria Gash

Project Management
Victoria Gash

Project Management
Victoria Gash

Project Management
Victoria Gash

UX
Simon Kay

UX
Simon Kay

Tech
Rob Green
Yaw Dako

Mike Eastwood
Elvin Ali
Yusuf Ibrahim

Tech
Rob Green
Yaw Dako

Mike Eastwood
Elvin Ali
Yusuf Ibrahim

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Have a project or just want to say hi, drop me a line!

Have a project or just want to say hi, drop me a line!