Clucking ‘ell
we brought chicken
to the masses
Clucking ‘ell
we brought chicken
to the masses
Intro
Instead of letting Deliveroo and JustEat have all the fun, Nando's wanted to take the ‘bull by the horns’ in the food delivery market. They wanted to create a platform where customers could order direct and have greater customer engagement integrating their 'Chilli' reward scheme.
Try using Nando's delivery now
Try using Nando's delivery now
Try using Nando's delivery now
Try using Nando's delivery now
Try using Nando's delivery now
Nando’s wanted to use all the space in view e.g cramming content above the fold. However, by doing this it would have compromised breathing space and overwhelmed the user.
Nando’s wanted to use all the space in view e.g cramming content above the fold. However, by doing this it would have compromised breathing space and overwhelmed the user.
…it would have compromised breathing space and overwhelmed the user
…it would have compromised breathing space and overwhelmed the user
…it would have compromised breathing space and overwhelmed the user
…it would have compromised breathing space and overwhelmed the user
...it would have compromised breathing space and overwhelmed the user
We faced constraint from the brand team, especially when we used the restaurant menu as a reference point. There was a lot of confusion between using the internal brand guidelines and the commercial menu - we had to find harmony amongst the contradictions.
We designed iteratively with the brand guardians, using the restaurant menu as a reference point.
We designed iteratively with the brand guardians, using the restaurant menu as a reference point.
We designed iteratively with the brand guardians, using the restaurant menu as a reference point.
We designed iteratively with the brand guardians, using the restaurant menu as a reference point.
We designed iteratively with the brand guardians, using the restaurant menu as a reference point.
Approach
Depending on the user journey, we created small components that could be used together to create different compounds. Doing this allowed easier setup of grids, a more fluid experience across devices and flexibility on menus for Nando’s, if changes were to be made in the future. We explored previously unused brand colours and assets to create a unique look that still felt ‘Nando’s’.
Depending on the user journey, we created small components that could be used together to create different compounds. Doing this allowed easier setup of grids, a more fluid experience across devices and flexibility on menus for Nando’s, if changes were to be made in the future. We explored previously unused brand colours and assets to create a unique look that still felt ‘Nando’s’.
…have conversations about minimising breaks in the technology
…have conversations about minimising breaks in the technology
…have conversations about minimising breaks in the technology
…have conversations about minimising breaks in the technology
…have conversations about minimising breaks in the technology
With a well known brand like Nando’s it’s crucial to have the brand team involved with the process as this relationship can influence the design. Nando’s already had an integrated POS system but when systems are archaic and prone to bugs, it’s important to have conversations about minimising breaks in the technology.
With a well known brand like Nando’s it’s crucial to have the brand team involved with the process as this relationship can influence the design. Nando’s already had an integrated POS system but when systems are archaic and prone to bugs, it’s important to have conversations about minimising breaks in the technology.
With a well known brand like Nando’s it’s crucial to have the brand team involved with the process as this relationship can influence the design. Nando’s already had an integrated POS system but when systems are archaic and prone to bugs, it’s important to have conversations about minimising breaks in the technology.
With a well known brand like Nando’s it’s crucial to have the brand team involved with the process as this relationship can influence the design. Nando’s already had an integrated POS system but when systems are archaic and prone to bugs, it’s important to have conversations about minimising breaks in the technology.
With a well known brand like Nando’s it’s crucial to have the brand team involved with the process as this relationship can influence the design. Nando’s already had an integrated POS system but when systems are archaic and prone to bugs, it’s important to have conversations about minimising breaks in the technology.
Credits
Creative Director
Massimo Meijer
Creative Director
Massimo Meijer
Project Management
Victoria Gash
Project Management
Victoria Gash
Project Management
Victoria Gash
Project Management
Victoria Gash
UX
Simon Kay
UX
Simon Kay
Tech
Rob Green
Yaw Dako
Mike Eastwood
Elvin Ali
Yusuf Ibrahim
Tech
Rob Green
Yaw Dako
Mike Eastwood
Elvin Ali
Yusuf Ibrahim
