My design philosophy is deeply influenced by my childhood fascination with science and an enduring investigative curiosity. This perspective fuels my mission to understand human-product interactions, emphasising simplicity, clarity, and the creation of artifacts that people genuinely want to engage with daily.

I am driven to create experiences that positively impact people’s lives, whether by enhancing current experiences, simplifying workflows, or adding joy to daily routines. As a certified UX expert, I am poised to embrace new challenges, and eager to collaborate with teams that value visionary design and strategic thinking.

Beyond my professional pursuits, I'm in the thrilling brand development phase of food truck business in Brighton alongside friends, marrying my design passion with culinary enterprise. I'm a self-proclaimed cinephile and founded a production company in my 20s producing and directing music videos. When I'm not delving into film or food, I channel my inner Dominic Toretto modding my Tesla to mirror the energy and style of street race cars.